About us

Clovrio is an independent clothing brand based in London, for both women and men. We sell the kind of everyday pieces we kept looking for ourselves and could never quite find: well-made, easy to wear, and priced so you don't have to think twice.

The idea came out of a fairly ordinary problem. We were tired of the trade-off on the high street, where the affordable stuff often felt cheap and didn't last, and the things that did last cost more than they should. We figured there was room for a middle ground, so we started building one piece at a time.

We began with womenswear — a handful of dresses and everyday styles — and paid attention to what people actually came back for. Some things worked, some didn't, and the range grew from there. Menswear followed for the same reason: the people shopping with us kept asking for it. We're not trying to put out a hundred new drops a season. We'd rather get a smaller number of pieces right and keep the ones people genuinely love wearing.

Fit and fabric are where we spend most of our time. Before anything goes live, we check how it feels, how it washes, and whether it actually holds up after you've worn it a dozen times. If it doesn't pass that, it doesn't make the cut.

For her, the range covers dresses, shoes, tops and knitwear, matching sets and jumpsuits, swimwear and accessories. For him, shirts and polos, matching sets, trousers and shorts, shoes and accessories — the everyday pieces that quietly do most of the work in a wardrobe. We ship free across the UK, keep checkout secure, and give you 30 days to return anything that isn't right. If you need us, a real person on our London team will answer.

If you've read this far, thank you. Clovrio is an independent UK business and every order genuinely matters to us. We hope you find something you love.

Get in Touch

Store Name: Clovrio
Address: 128 City Road, London, EC1V 2NX, United Kingdom
Phone: +44 7476 627236
Email: info@clovrio.com

Customer Service Hours:
Monday to Friday, 9:00 AM – 5:00 PM (GMT)
Saturday & Sunday: Closed
We respond within 24 hours.