Privacy policy

Effective date: 8 June 2026

At Clovrio, protecting your personal data is a priority. This Privacy & Cookie Policy explains how we collect, use, store, share, and protect your personal information, and how we use cookies and similar technologies.

This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all applicable data protection laws. It also meets the transparency and data-use requirements of Google Merchant Center and Google Ads.

By using our website, you agree to the practices described in this policy.

1. Data Controller

The data controller responsible for processing your personal data is:

Store Name: Clovrio
Company Name: Purevanta Ltd
Company Registration Number: 16982782
Address: 128 City Road, London, EC1V 2NX, United Kingdom
Email: info@clovrio.com
Phone: +44 7476 627236

2. Data We Collect and Why

We collect only the data necessary to operate our store and improve your experience.

When placing an order: name, billing and shipping address, email, phone number, and payment details. Purpose: order processing, delivery, and payment security.

When creating an account: name and email address. Purpose: account management, order history, and faster checkout.

When browsing our website: IP address, browser type, device information, and pages visited. Purpose: analytics, performance improvement, and fraud prevention.

Marketing communications (with consent): preferences and subscription choices. Purpose: newsletters, promotions, and personalised offers.

3. How We Use Your Data

Your personal data is used only to:

  • Process and deliver orders
  • Provide customer support
  • Communicate about orders or enquiries
  • Improve website performance and security
  • Comply with legal, accounting, and tax obligations
  • Send marketing communications only with your consent

4. Sharing Data with Third Parties

We share data only with trusted partners who are bound by confidentiality obligations:

  • Google Analytics & Google Ads – traffic analysis, conversion tracking, and remarketing
  • Shopify Payments / Stripe – secure payment processing
  • Klaviyo – email marketing and newsletters
  • Shipping carriers – order delivery
  • Customer support tools – email and customer service management

Your personal data is never sold or rented to third parties.

5. International Data Transfers

Some service providers (such as Google, Shopify, and Klaviyo) may process data outside the UK or EEA. In such cases, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) and other lawful data protection mechanisms approved by the relevant authorities.

6. Data Security and Retention

We use SSL encryption, secure servers, and restricted access controls. Data is retained only for as long as necessary to fulfil its purpose or to meet legal obligations.

7. Your Rights

Under the UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request deletion of your data (where legally permitted)
  • Restrict or object to processing
  • Data portability
  • Withdraw consent for marketing at any time

To exercise your rights, contact us at info@clovrio.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom (www.ico.org.uk).

8. Cookie Policy

Types of cookies we use:

  • Essential cookies – website functionality (cart, checkout, security)
  • Functional cookies – remember your preferences
  • Analytics cookies – traffic analysis (Google Analytics)
  • Marketing cookies – remarketing and advertising performance (Google Ads)

You can manage or disable cookies through your browser settings or via our cookie consent banner. Disabling certain cookies may affect site functionality, including checkout and personalisation. In accordance with Google Merchant Center and Google Ads policies, we provide full transparency regarding the use of analytics and marketing cookies.

9. Protection of Minors

Our services are not intended for individuals under the age of 16. If personal data from a minor is collected unintentionally, it will be deleted immediately.

10. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time. Any changes will be published on this page with an updated effective date.

11. Contact & Company Information

Store Name: Clovrio
Company Name: Purevanta Ltd
Company Registration Number: 16982782
Address: 128 City Road, London, EC1V 2NX, United Kingdom
Phone: +44 7476 627236
Email: info@clovrio.com

Customer Service Hours:
Monday to Friday, 9:00 AM – 5:00 PM (GMT)
Saturday & Sunday: Closed.
We respond within 24 hours.